Transition Guide
You understand attention and demand. Now turn that signal into product changes people can feel.
Why: Traffic is not enough. Builders use demand to choose and improve the product.
Practice: Convert campaign replies, objections, and search terms into opportunity notes and product bets.
Suggested resources: Product Talk, INSPIRED, Lenny's Newsletter
Why: You need to test ideas in the product, not only in ads and landing pages.
Practice: Ship small onboarding changes, calculators, lifecycle prompts, or paywall tests with a clear metric.
Suggested resources: GitHub Spec Kit, AI Coding Workflow: Spec, Build, Review, Product Analytics Skill
Phase 1 · Weeks 1-4
Define the trigger, promise, objection, activation moment, and drop-off points.
Phase 2 · Weeks 5-8
Build one in-product change tied to activation, referral, paid intent, or trust.
Phase 3 · Weeks 9-12
Document the audience insight, product change, result, failed assumptions, and next bet.
